LO2 Developing Ideas

Social media connecting local sportspeople. LeiSURE

Purpose

The purpose of this social media is to connect people who want to play a sport but don't have anybody to play with. If somebody wanted to have a game of pick up basketball, they would post it up and maybe another person in the area would accept and meet them at the assigned basketball court to play the game. Another example could be a person wanting to go on a run but might not have a regular running partner, they could post the run time, location, route. The person would then be able to find another local person to join them on the run, this run could then become a regular occurrence for the person.

I believe this social media would not only increase the activity of sports people in smaller areas and cities, it would increase the activity of non sports people and help introduce them to different sports. It would also help people to form friendly relationships so that in the future they will have people to play with.

Format/style

This social media would be in the format of an app. Similar to other social media apps. This format is accessible for most audiences however it remains a demographic A,B,C1 audience so, the people who would use the app would be people with disposable incomes.

target user


The target audience would is any gender, ethnicity of people aged 18- 40. These people will be sporting enthusiasts and play lots of sports. These people could be working or unemployed. They will likely play sports during the evening on week days if and on weekends if employed. This user wouldn't have many sports friends or sport partners. 

mock ups


Comments