LO1 Analysing existing media products
Linked in
Purpose
Linked in is a social networking site that helps people connect potential business contacts and create professional networks. This social media is unique in the industry because of how limited business networking is.
Content
The content for Linked In mostly consists of mostly typical social networking features. For instance the homepage is the face of the site, it helps keep the user up to date on all the content there contacts post. The search page is for finding information that will help you create more links. There is also a suggestion section, this section suggests potential links so as to assist the user in making more contacts.
Target audience
The target audience for Linked In is any gender, any ethnicity, demographic of A,B,C 1. Most likely of western culture. This audience would be most likely interesting in advanceing there careers and or making new careers.
sources of revenue
Linked In earns its revenue from advertising and sponsorships these adevertisments function with the use of browser cookies, these allow Linked In to see past browsing and select appropriate adverts for the user. This is similar to most social networking sites. Advertising is the main source of income for them, this is because the site gets millions of views everyday and allows for easy exposure to adverts, making this source of income very sufficient.
advertising
Linked In uses lots of advertising in order to gain revenue, however to keep the site a live they need to advertise them self. This is done mostly through other websites, in a similar way that other companies advertise on their site.
viral marketing
product reviews
Linked In has become very popular over the past decade as job availability drops and unemployment rises, lots of people turn to social networking for potential jobs. This evolution has boosted Linked Ins user base massively making it into a large social networking site. Linked In has lots of magazine product reviews amongst them is PC magazine, who said that Linked in is the best online professional network out there. It allows for addition of multimedia to the resume inspired profiles. Has a really good job board. great search capabilities.
legal and ethical
The legal and ethical for social media is complex due to the ever growing social media market. The legal issues are extensive. The most important is disclosure of confidential information, this is the most important as social networking sites hold lots of personal information on each user and disclosure of this information could leave the company open for liability. Another important legal issue is unauthorized use of copyrighted works, this could often be an issue for Linked In due to the nature of listing businesses and the logos, this legal issue could also fall into unauthorized use of trademarks. The ethical issues are not as big of a deal as legal issues however they still remain important. Linked In is fortunate as it doesn't allow for aimless comments and countless social posting which could lead to unethical content being uploaded. However it is still possible that this unethical content could find its way onto the site but these risks are reduced. Another ethical issue could be defamation, as this site is a social media site based upon business connections it is possible that somebody may post content that defames a business or person.
Twitter
Purpose
The purpose of twitter is to create an environment in which people can post things onto to make them available to those who follow them or even the wider audience.The technical term for Twitters process is called micro-blogging.
Content
The content of twitter is expansive dude the international nature of the site. This means there is a main news wall that contains all of the posts that the people you follow. There is then the popular page which contains all of the most popular posts from around the world. There is then the hashtag system which allows all posts with a certain hashtag to be grouped together. The followers and following system is similar to the friend system in Facebook or the contacts system in Linked In, it allows a person to create a following of other like minded people.
Target Audience
The target audience for twitter is any gender, ethnicity and culture. Ages 16- 40, this is because of the growing user base for the site. The demographic for Twitter would be most demographics, this is because of the easy availability of the site, no disposable income is required to use Twitter.
Sources of revenue
Twitter gets 85% of its revenue from advertising just like Linked In, however Twitter also makes money from data-licensing. These sources have been very profitable for twitter as the company is now worth $18 billion.
advertising
Twitter uses ads for revenue gain and profits. However Twitter doesnt actually advertise for itself as it doesnt need to. Twitter has been so popular that since released there has been a constant demand and increase in revenue.
product reviews
Twitter has been reviewed countless times but I believe the most relevant reviews are the ones that state that Twitter is a great social media tool, that can be used to keep up with news and current happenings between friends. However If using the sit utilize all the privacy tools available because of the lasting digital footprint that you can leave. If used properly Twitter can be a very useful and interesting social media website for teens and up.
legal and ethical
Twitter is a vastly popular social mediaweb site so legal and ethical issues are incredibly important. Legal issues remain the most important as Twitter is a business they cannot be liable for anything legal and potentially lose money. Ethical issues are important but can only lead to a damage to the reputation of Twitter.
The main legal issue with twitter is of course the disclosure of confidential information, this legal issue is supposed to prevent large social media organizations from releasing or leaking private information about its user base. Another legal issue that is especially prominent with Twitter is human resource issues, for instance when a company hires a person there is usually a check of a twitter profile or similar, this could cause a huge issue if the person posts anything that could compromise the job.
Ethical issues with Twitter could be defamation and defamation of character. With a very open social service like Twitter, people use there freedom to express their thoughts sometimes and if these thoughts could damage a person or companies reputation this could be considered ethically incorrect. Another ethical issue could be the privacy concerns with Twitter. Due to the large international scale of Twitter there are certain privacy tools for use to protect the user base however if a user refuses to or simply doesn't use these, they may have their privacy violated.
Instagram
Purpose
The purpose of Instagram is a photo sharing social network. This means that the site is a social networking media that is formed up of photo and video sharing.
Content
The majority of the content on Instagram is photographs however videos are common too. This media is shared via a caption and hashtag system, similar to Twitters. There is a follower system in place which also works in a similar way to Twitters. When the people you follow post new photos and videos they go onto the home page, there is also an explore page in place to show all the most popular posts at that moment. The content of Instagram is very similar to Twitters because of the nature of the social media, and how they both center around the people you follow.
Target Audience
The target audience for Instagram is also very similar to Twitter. People of any gender, ethnicity, culture. Aged 18- 30. Of demogrpahic A,B,C1 with disposable income to spend. The only difference form twitter seems to be the age difference, it seems as tho a younger audience uses instagram. The other difference is the dmeogrpahic, this is because disponable income is need as the majority of users use a smartphone like an iPhone to post.
Sources of revenue
Instagram was bought by facebook back in 2012 for $1 billion. Since then Instagrams financials have been kept private. However it is known that the majority of Instagrams income is from advertising. With brands like Nike and companies like GE (Generel Electirc) uses instgram for advertising, the revenues have increased massively.
advertising
Instagrams use for advertising as an income stream means that they don't really have to advertise them selves. Instagram hasn't advertised for a long time, especially since it was acquired by Facebook. The need for advertising isn't necessary as the user base inspires peer to peer advertising which allows for a constantly increasing audience.
product reviews
The reviews of Instagram are heavily in favor of it being an artistic medium for social media. The most comprehensive review is by PCMAG.com. PC magazine say that Instagram is a brilliant platform for photo sharing, editing photos and privately sharing photos with friends. They also say that Instagram remains a social phenomenon.
legal and ethical
Legal and ethical for Instagram is a continuous issue. The legal issues are slightly more media censorship based however disclosure of confidential information remains the defining legal principle as it applying to the basis of social media, any disclosure could affect both the reputation and the legal standing of Instgram. Censorship of unsuitable material is also very important for Instgram, this may be because of the average age of the user base being teenagers and how censorship regulations apply to younger audiences. This issue is important because the this also effects the ethical and legal viewpoint of the company. The most important ethical issue might be defamation because of how it damages the ethical reputation of a company. These legal and ethical issues are very similar to those of Twitter and LinkedIn.
Purpose
Linked in is a social networking site that helps people connect potential business contacts and create professional networks. This social media is unique in the industry because of how limited business networking is.
Content
The content for Linked In mostly consists of mostly typical social networking features. For instance the homepage is the face of the site, it helps keep the user up to date on all the content there contacts post. The search page is for finding information that will help you create more links. There is also a suggestion section, this section suggests potential links so as to assist the user in making more contacts.
Target audience
The target audience for Linked In is any gender, any ethnicity, demographic of A,B,C 1. Most likely of western culture. This audience would be most likely interesting in advanceing there careers and or making new careers.
sources of revenue
Linked In earns its revenue from advertising and sponsorships these adevertisments function with the use of browser cookies, these allow Linked In to see past browsing and select appropriate adverts for the user. This is similar to most social networking sites. Advertising is the main source of income for them, this is because the site gets millions of views everyday and allows for easy exposure to adverts, making this source of income very sufficient.
advertising
Linked In uses lots of advertising in order to gain revenue, however to keep the site a live they need to advertise them self. This is done mostly through other websites, in a similar way that other companies advertise on their site.
viral marketing
product reviews
Linked In has become very popular over the past decade as job availability drops and unemployment rises, lots of people turn to social networking for potential jobs. This evolution has boosted Linked Ins user base massively making it into a large social networking site. Linked In has lots of magazine product reviews amongst them is PC magazine, who said that Linked in is the best online professional network out there. It allows for addition of multimedia to the resume inspired profiles. Has a really good job board. great search capabilities.
legal and ethical
The legal and ethical for social media is complex due to the ever growing social media market. The legal issues are extensive. The most important is disclosure of confidential information, this is the most important as social networking sites hold lots of personal information on each user and disclosure of this information could leave the company open for liability. Another important legal issue is unauthorized use of copyrighted works, this could often be an issue for Linked In due to the nature of listing businesses and the logos, this legal issue could also fall into unauthorized use of trademarks. The ethical issues are not as big of a deal as legal issues however they still remain important. Linked In is fortunate as it doesn't allow for aimless comments and countless social posting which could lead to unethical content being uploaded. However it is still possible that this unethical content could find its way onto the site but these risks are reduced. Another ethical issue could be defamation, as this site is a social media site based upon business connections it is possible that somebody may post content that defames a business or person.
Purpose
The purpose of twitter is to create an environment in which people can post things onto to make them available to those who follow them or even the wider audience.The technical term for Twitters process is called micro-blogging.
Content
The content of twitter is expansive dude the international nature of the site. This means there is a main news wall that contains all of the posts that the people you follow. There is then the popular page which contains all of the most popular posts from around the world. There is then the hashtag system which allows all posts with a certain hashtag to be grouped together. The followers and following system is similar to the friend system in Facebook or the contacts system in Linked In, it allows a person to create a following of other like minded people.
Target Audience
The target audience for twitter is any gender, ethnicity and culture. Ages 16- 40, this is because of the growing user base for the site. The demographic for Twitter would be most demographics, this is because of the easy availability of the site, no disposable income is required to use Twitter.
Sources of revenue
Twitter gets 85% of its revenue from advertising just like Linked In, however Twitter also makes money from data-licensing. These sources have been very profitable for twitter as the company is now worth $18 billion.
advertising
Twitter uses ads for revenue gain and profits. However Twitter doesnt actually advertise for itself as it doesnt need to. Twitter has been so popular that since released there has been a constant demand and increase in revenue.
product reviews
Twitter has been reviewed countless times but I believe the most relevant reviews are the ones that state that Twitter is a great social media tool, that can be used to keep up with news and current happenings between friends. However If using the sit utilize all the privacy tools available because of the lasting digital footprint that you can leave. If used properly Twitter can be a very useful and interesting social media website for teens and up.
legal and ethical
Twitter is a vastly popular social mediaweb site so legal and ethical issues are incredibly important. Legal issues remain the most important as Twitter is a business they cannot be liable for anything legal and potentially lose money. Ethical issues are important but can only lead to a damage to the reputation of Twitter.
The main legal issue with twitter is of course the disclosure of confidential information, this legal issue is supposed to prevent large social media organizations from releasing or leaking private information about its user base. Another legal issue that is especially prominent with Twitter is human resource issues, for instance when a company hires a person there is usually a check of a twitter profile or similar, this could cause a huge issue if the person posts anything that could compromise the job.
Ethical issues with Twitter could be defamation and defamation of character. With a very open social service like Twitter, people use there freedom to express their thoughts sometimes and if these thoughts could damage a person or companies reputation this could be considered ethically incorrect. Another ethical issue could be the privacy concerns with Twitter. Due to the large international scale of Twitter there are certain privacy tools for use to protect the user base however if a user refuses to or simply doesn't use these, they may have their privacy violated.
Purpose
The purpose of Instagram is a photo sharing social network. This means that the site is a social networking media that is formed up of photo and video sharing.
Content
The majority of the content on Instagram is photographs however videos are common too. This media is shared via a caption and hashtag system, similar to Twitters. There is a follower system in place which also works in a similar way to Twitters. When the people you follow post new photos and videos they go onto the home page, there is also an explore page in place to show all the most popular posts at that moment. The content of Instagram is very similar to Twitters because of the nature of the social media, and how they both center around the people you follow.
Target Audience
The target audience for Instagram is also very similar to Twitter. People of any gender, ethnicity, culture. Aged 18- 30. Of demogrpahic A,B,C1 with disposable income to spend. The only difference form twitter seems to be the age difference, it seems as tho a younger audience uses instagram. The other difference is the dmeogrpahic, this is because disponable income is need as the majority of users use a smartphone like an iPhone to post.
Sources of revenue
Instagram was bought by facebook back in 2012 for $1 billion. Since then Instagrams financials have been kept private. However it is known that the majority of Instagrams income is from advertising. With brands like Nike and companies like GE (Generel Electirc) uses instgram for advertising, the revenues have increased massively.
advertising
Instagrams use for advertising as an income stream means that they don't really have to advertise them selves. Instagram hasn't advertised for a long time, especially since it was acquired by Facebook. The need for advertising isn't necessary as the user base inspires peer to peer advertising which allows for a constantly increasing audience.
product reviews
The reviews of Instagram are heavily in favor of it being an artistic medium for social media. The most comprehensive review is by PCMAG.com. PC magazine say that Instagram is a brilliant platform for photo sharing, editing photos and privately sharing photos with friends. They also say that Instagram remains a social phenomenon.
legal and ethical
Legal and ethical for Instagram is a continuous issue. The legal issues are slightly more media censorship based however disclosure of confidential information remains the defining legal principle as it applying to the basis of social media, any disclosure could affect both the reputation and the legal standing of Instgram. Censorship of unsuitable material is also very important for Instgram, this may be because of the average age of the user base being teenagers and how censorship regulations apply to younger audiences. This issue is important because the this also effects the ethical and legal viewpoint of the company. The most important ethical issue might be defamation because of how it damages the ethical reputation of a company. These legal and ethical issues are very similar to those of Twitter and LinkedIn.
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